462 Shawmut Avenue unit 2 officially SOLD. 462 Shawmut Avenue came on the market about one year ago during the month of August which we are in now, and it was listed for $1475,0000 and although it was truly unique it had several unique challenges. The time of the year it came on the market the Month of Aug, which is when most people take a vacation, and the market is slower, but what it was competing with had fewer negatives. The listing stayed on market and did eventually get reduce to $1350,000 and on December 23rd, 2017 the Seller pulled it off the market. As the listing agent besides when it came on the market for sale wasn’t the right time. The furniture in the space wasn’t right it had oversized furniture that made the spaces look smaller then they were. Bedrooms were not styled properly one bedroom didn’t have enough furniture and the second bedroom had furniture to large for space. The listing agent couldn’t tell the seller your furniture doesn’t work for space since the seller was living there. It’s always a fine line being honest with a seller and not offend your seller. There was a lot to learn in those 138 days the home was on market. The home was pulled off the market Dec 23rd, 2017 and relisted on May 16th, 2018 and when the home came back on market the listing agent made sure the following things were done to the property.
It was listed for the same price it was listed for last year for $1350,000, The home was cleaned top to bottom, Carpets, Skylight fans, vents, The home had the wrong furniture in the home and since the home was vacant the agent made sure it was professionally staged by Silk Purse who is based out of Brookline MA. The home was professionally staged with the right furniture so buyers can get a true sense of the space and the negatives in the home were minimized. The property had new pictures shot and we did professional photographers again, and prior to the home going on the market the listing agent sent out the video to social media and agents adding a layer of excitement. Once the listing was on the market there was no deadline when offers were due, and there were multiple open houses and no private showings. The first open house was May 17th there was a chance for the broker to take a peak and buyers who were going out of town had a chance to take a look at the property before the weekend. So Thursday 17th clients had two viewing times, and there were open houses Saturday and Sunday. Every open house minus the broker open house was well attended and the feedback was not only was the property priced well, but the marketing plan and hard work the agent and seller did prior was paying off. It was listed for $1350,000 and we had more than one offer on the table and a few folks who came late to the party that wished they had submitted an offer. It closed for $1375,000 the seller could have gotten $1400,000, but one buyer submitted their best offer too late.
What were the difference sellers should think about?
1) It was listed as the best time of year Spring market where sellers get the highest price
2) The home showed better with the correct furniture in the home allowing the pluses to shine and the negatives weren’t as large as they were before
3) What was competing on market provide buyers with a lot of buyers
4) The home marketing plan was a custom marketing plan that worked for that property, and the agent reached out to every person who looked at the listing the year before and made sure they came to the open house
5) Seller didn’t require a new price then what it was on market the year before so it sent the message to the buyer this seller is motivated to sell.
Social Media was used heavily and it was a targeted marketing plan. Out of the box marketing ideas were also used to make sure the buyer was found.
Now with fall market coming around the bend Sellers should think about what are the negatives of the home, and how your agent you hire can elevate your home whether it’s staging, how the home is shot and what forms of media an agent will use to find that right buyer and make your home exciting to the sales market. The fall market is still a great time for sellers and you can’t price homes as high as you can for spring, but you can sell for a good price, but making sure your agent has a well thought out plan is key. If you are thinking about selling or have further questions about the sale of 462 Shawmut Avenue please contact me.